Predict regions priortization for Lowe's

Click Here to check the heatmap HTML, zip code excels and complete case study (GITHUB)

Smarter Deliveries for Builders. Powered by AI.

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I built an AI-driven ZIP code demand predictor to help Lowe’s Pro Services identify high-priority regions for job site delivery, mobile units, and localized outreach.

📍 Dallas-Fort Worth Market | Simulated POS + Permit Data

What I Did?

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The goal was to identify ZIP codes where Lowe’s could focus delivery expansion for its Pro customers — including contractors, remodelers, and property managers. Using AI, I created a demand heatmap based on Pro order patterns, renovation permits, and construction activity

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• Collected and synthesized data (POS trends, permits, distance to store)

• Applied KMeans clustering to group ZIPs into High / Medium / Low demand

• Built an interactive Folium heatmap to visualize opportunity zones

• Exported top ZIPs for campaign targeting and delivery pilot planning

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Why I Did It?

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Lowe’s is growing its delivery and loyalty programs for trade professionals — but where should they invest first? This project provides a data-driven roadmap, ensuring resources go where they’ll have the highest ROI.

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• Challenge Addressed:

• Pro customers expect job site convenience

• Lowe’s needs to target smart — by ZIP, trade activity, and demand profile

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AI/ML Approach 

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Methodology:

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• Normalized and clustered ZIPs using Scikit-Learn’s KMeans

• Input features:

  • Monthly Pro Orders

  • Avg Order Size

  • Renovation Permits

  • Construction Employment %

  • Distance to Lowe’s

• Classified ZIPs as:

🟢 High Demand | 🟠 Emerging Opportunity | 🔴 Low Priority

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Visualization:

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• Built in Python with Folium (Leaflet.js)

• Popups include order stats, proximity, and permit volume

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Insights from the Model

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Top ZIPs for Delivery Expansion:

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• 75002 – 229 Pro Orders/month, 62 permits, 9.8 mi from Lowe’s

• 75034 – 204 Pro Orders/month, 57 permits, 2.2 mi from Lowe’s

Low Priority Areas:

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• 75038 – Lower volume, 10.3 mi from Lowe’s

• 75028 – Low order size + fewer permits

Recommended Action Plan Based on Action Plan:

High Priority:- Deploy staff outreach teams- Launch community programs- Initiate school tie-ups and transport supportModerate Priority:- Maintain current outreach levels- Monitor for shifts in demandLow Priority:- Minimal resource allocation- Deprioritize for now

Strategic Applications

• Prioritize ZIPs for local Pro delivery campaigns

• Target tradeshow or mobile supply units in high-demand ZIPs

• Feed ZIP segments into Meta/Google ad campaigns for Pros

• Align staffing + local partnerships by predicted need