Business Implications
The segmentation and GTM framework enabled enterprises to modernize strategically, lowering risk and increasing AWS migration success. By matching technical maturity with the right tools and messaging, the approach enhanced ROI, customer engagement, and cloud adoption efficiency across key enterprise accounts.
Steps Performed
Developed segmentation criteria, mapped AWS tools to migration pathways, and created GTM playbooks that improved modernization adoption and conversion by aligning strategy with readiness tiers.
1.
Assess Market Readiness
Analyzed enterprise infrastructure maturity across on-prem, hybrid, and cloud-native setups to evaluate modernization potential based on headcount, budget, risk appetite, and regulatory constraints.
2.
Build Segmentation Framework
Designed a four-tier segmentation model using readiness, digital maturity, and compliance sensitivity, classifying clients as Cloud-Native, Lift & Shift, Hybrid, or Highly Regulated.
3.
Map AWS Tools To Needs
Aligned each customer segment with suitable AWS services such as Migration Hub, Snowball, and Control Tower to minimize risk and accelerate migration efficiency.
4.
Design GTM Playbooks
Developed tailored playbooks for each segment — ROI-driven campaigns, developer outreach, and compliance-assured pitches — to improve messaging and increase lead-to-conversion rates.
5.
Analyze Pilot Outcomes
Measured impact of segmentation strategy, achieving a 22% improvement in conversions and more effective targeting of high-readiness enterprises through AWS-aligned approaches.
AWS Services Used
AWS Migration Hub
AWS Application Migration Service (MGN)
AWS Snowball
AWS Control Tower
Amazon QuickSight
AWS Cost Explorer
Python
Excel
Tableau
AWS TCO Calculator
Technical Tools Used
Cloud Strategy Design
Market Segmentation Analysis
GTM Planning
Data Visualization
Skills Demonstrated
Infrastructure: Segmentation+Migration
Market Segmentation Framework For Cloud Modernization
Built a market segmentation framework and go-to-market (GTM) strategy to guide infrastructure modernization for enterprise clients, aligning AWS migration tools with customer readiness, compliance, and digital maturity to boost adoption and conversion rates.
